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Floored by a numbering trick

January 1, 2010

By Yvonne Tam, Hang Seng School of Commerce

In the recently published sales brochures for 39 Conduit Road, the top floor of the 46-storey block of flats was referred to as the 88th floor.

I guess Henderson, the property developer, did this because flats on floors with higher and more auspicious numbers sell for a greater price.

However, I think this is completely unacceptable.

Yes, the property industry sometimes avoids using the unlucky Chinese number four and the unlucky Western number “13”. This move is understandable, given the strong Chinese belief in superstition. However, Henderson skipped floor numbers four, 13, 24, 34, 40 to 59, 62, 64, 65, 67, and 69 to 87, in the building.

In the face of widespread criticism, Henderson claimed they were giving people what they demand. I really doubt this.

The new guidelines issued to real estate developers, about what should and should not be shown in sales brochures, are most welcome. It’s about time the government cracked down on unscrupulous developers.

One Comment leave one →
  1. January 7, 2010 3:13 pm

    Thank you for your letter, Yvonne. I wonder whether people care if their flat really is on the 88th floor or whether they can just use 88 as being their residential address. Anyone who has millions of dollars to spend on a flat in this development should really be smart enough to count floors.

    Let’s face it, people who live on the actual 44th floor of a building fool themselves all the time. They do this by calling it the 45th floor, or whatever floor they like. So perhaps Henderson is right – the company is giving the customers what they want.

    Susan, Editor

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