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High-tech fashion for Joyce’s 40th anniversary

January 12, 2011

 By YP Junior Reporter Ruby Leung

To celebrate its 40th anniversary, Joyce has brought together world-famous brands like Prada, Alexander McQueen, Gucci, Stella McCartney and Yves Saint Laurent. Over 50 runway looks were carefully selected by each brand and flown in for a hi-tech exhibition titled “A Journey in Fashion”.

 The exhibition opens in Hong Kong before moving to Shanghai and completing its journey in Paris.

 There is an amazing table which is touch-screen. You place cards (“play cards”, as they call it) with designer names on the back and put it on the table and the designer’s profile will instantly be shown. It also shows the designer’s collection. Below are two pictures, I put Rick Owen’s card on the table.


Rick Owen’s profile



Let’s take a look at some collections. They don’t have a room for a particular brand, so the collections are all mixed together.

 Collections 1


 This room is the most special of all. The whole room is very dark, and light is reflected onto the models one by one by a projector, and finally to all the models.


The exhibition is on show at the Hong Kong Museum of Medical Sciences in Shueng Wan until January 30. For more information, visit

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